Philip Mcdonald
Dayjob Ltd
120 Vyse Street
Birmingham B18 6NF
T: 0870 061 0121
M: 0777 000 0000
E: philip.m@dayjob.com
PERSONAL SUMMARY
A highly motivated and confident individual who has a successful track record of making online campaigns profitable, and who also possesses solid exposure to SEO and other related disciplines. Background experience in emerging trends, best practices and in evolving strategies to continually improve a sites performance in search results. Having highly technical knowledge of the industry along with a very good strategic approach to problems. Currently looking for a suitable consultancy position with a reputable and exciting employer.
CAREER HISTORY
Web Design Company
SEO CONSULTANT - May 2008 - Present
Overseeing the management of a portfolio of campaigns, and responsible for building, developing and implementing SEO and social media strategies from the ground up.
Duties:
- Getting clients sites higher on the search engine results.
- Actively researching, testing and proposing new approaches to improving search engine rankings.
- Selecting search phrases and choosing keywords.
- Advising and training up clients on the basics of search engine optimisation so they can look after their own websites.
- Launching SEO campaigns for clients.
- Implementing online search strategies.
- Analysing search results via Web Analytics and other specialist software.
- Optimising websites and landing pages.
- External link building with relevant high quality third party websites and directories.
- Internal link building within sites.
- Building relationships with other SEO professionals.
- Resolving technical issues related to a clients website.
- Constant evaluation of keywords.
- Searching for and finding suitable domain names for clients.
- Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
- Providing remote support, advice and tips to clients.
- Developing cross platform e-marketing strategies.
- Involved in the annual SEO planning process.
- On Page and Off Page Optimisation.
- Organising research and surveys.
- Carrying out competitor research.
- Producing regular audits and writing up detailed monthly performance and progress reports for clients.
- Writing articles for customers and posting them on relevant blogs, forums and websites.
- Mentoring junior staff.
PROFESSIONAL EXPERIENCE
SEO competencies
- Staying up to date with the latest developments in the SEO field.
- Thorough understanding of E-commerce.
- Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc.
- Commercially aware with good business acumen.
- Extensive understanding of how to follow compliance guidelines and avoid black hat techniques that can damage a clients website.
- Email marketing, e-newsletters and campaigns.
- Social media campaigns.
- Understanding of mobile technologies.
- Usability consultation.
- Content writing.
- Possessing basic HTML skills.
- Knowledge of MS Word, Excel and of using CMS.
Personal
- Able to prioritise work according to importance.
- Excellent communication skills for client facing meetings.
- Clear understanding of ROI analysis.
- Willing to work off site at a clients offices.
- Able to explain SEO concepts to non technical people including audiences.
- Possessing a analytical mind.
- Self motivated and ambitious.
KEY COMPETENCIES AND SKILLS
Link building
Lead generation campaigns
Content management
Pay Per click (PPC)
Internet marketing
Affiliate marketing
META optimisation
Website development
Website management
Campaign management
Site structure
Custom page creation
Social Media management
Advert writing
Bidding strategies
ACADEMIC QUALIFICATIONS
Evesham North University 2005 - 2008
Master Degree in Computer Science
Coventry North School 2003 - 2005
A levels: Maths (C) English (C) Physics (B)
OR
Resume
Alex Juel
OBJECTIVE: I would like to further develop my skills with a company that can offer opportunities for growth and career advancement. My professional experience in SEO includes site analysis, on-page optimization, strategy development and social media marketing for businesses and professionals. I have worked with clients from various parts of the world in many different niches.
QUALIFICATIONS
- Optimized 100+ websites averaging about 50 pages each but also experience with sites of more than 500 pages
- Managed more than 70 clients sites at a time.
- Optimization included creating unique title tags, meta tags (descriptions and keywords), internal navigation (footer text links, content links), and optimization of content.
- Keyword analysis – I have used programs such as Keyword Discovery, Wordtracker, and Google Adwords Keyword Tool.
- Backlink analysis of competitors. (quality of backlinks, quality of pages the links are placed on and anchor text of links.
- Competitive analysis – Viewing top competitor sites for target keywords. Checking optimization techniques applied, analyzing backlinks and outbound links and strategies used to gain traffic. I use tools such as SEO Quake and Yahoo Site Explorer.
- Have experience working on sites in various industries and competitive niches such as Cosmetic Surgery, Law, and Real Estate and many others.
- Experience with PHP, ASP, and content management systems, such as i-web, Drupal, Joomla, Expression Engine, Grafitti and WordPress.
- Experience with Pay Per Click advertising in Ask, Google Adwords, Yahoo Search Marketing, and MSN Adcenter. I Have written ads, created reports, made suggestions to clients about campaigns, keyword suggestions, geo-targeting settings, managed budgets, etc.
- Experience using Mac and Windows operating systems
- Experience using Dreamweaver, Adobe Photoshop, Premiere, Microsoft Office, Flash, and similar programs.
- Knowledge of HTML and CSS
- Experience using website analytics software such as Google Analytics, Urchin, and IndexTools
EDUCATION
• 2003 -2005 Associate of Applied Science in Information Technology, ITT Technical Institute
EMPLOYMENT
• 7/05/08 – Current
Internet Marketing Specialist, seOverflow
Most of the work I do at seOverflow is on-page optimization. I do technical reviews, site architecture design, keyword research and on-page implementation. I also write some content for various blogs, create link bait pieces and help the link-building team with linking strategies. I also handle technical issues such as .htaccess creation, redirects, adding robots.txt and XML sitemap files, and analytics review and implementation. I communicate mostly with the designers and programmers on technical issues, but also with clients when necessary.
• 1/02/08 – 7/01/08
Internet Marketing Specialist, Mango Media
I’ve done keyword research, strategy creation, and on-page optimization for a wide range of clients in varying industries. I have experience gaining traffic, backlinks, rankings and company branding as well. Working in a small growing company has also given me experience in building processes and organizing the SEO department.
• 10/01/05 – 12/15/07
Senior Optimization Specialist, Page 1 Solutions
Optimization of client websites in order to achieve greater results in various search engines. Staying up to date with the latest techniques in SEO and internet marketing, such as link building, competitive analysis and research. Being the Senior Optimization Specialist, I have also interviewed many applicants and hired for positions in the SEO department.
|
|
0 comments:
Post a Comment