1.What is SEO?
SEO is an abbreviation for search engine
optimisation; it is used to describe the process designing your website in a
way that it will appear higher in search engine rankings. In addition to
designing, SEO as a process involves fixing the onsite issues, building links
and popularizing the Website over the social media networks. Once we do the
following processes our keywords gets higher positions with the search engines
and in return we get traffic and sales.
2.What is the difference between SEO and
Search Engine Optimization?
The acronym "SEO" can also refer
to "search engine optimizers," a term adopted by an industry of
consultants who carry out optimization projects on behalf of clients, and by
employees who perform SEO services in-house. But the use of SEO as “Search
Engine Optimizer is very limited and that way we can say there is no difference
between SEO and Search Engine Optimization.
3.Define what is Search Engine
Optimization.
Search Engine Optimization is the practice
of maximizing the volume or quality of traffic to a web-site from search
engines via ''natural'' or unpaid search results. Here the term natural is a
qualifier since the SEO professionals use the Google Webmaster approved guidelines
to optimize a Website and build up the traffic naturally.
4.What is the difference between “Organic
SEO” and “Natural SEO”
Organic Search engine optimisation is also
known as ''Natural SEO'' is used for the
purpose of increasing traffic through the search engines by using several
techniques that may seem complex but do not use any fake methods to increase
the ranking.
5.What is the difference between “White Hat
SEO” and “Black Hat SEO”
Black Hat SEO refers to the use of
aggressive SEO strategies, techniques and tactics that focus only on search
engines and not a human audience, and usually does not obey Google webamster
guidelines. For example, keyword stuffing, invisible text, doorway pages,
sneaky redirects etc are various examples of black hat SEO techniques. In
comparison to this when the SEO campaign is done with Google websmaster
approved guidelines that's called white hat SEO. While in short run the Black
hat has big success it will attract penalties which can go upto blacklisting,
dropping the SERP and dropping the site from Google indexing etc.
6.What is “Ethical SEO”
Ethical SEO refers to the usage of the SEO
strategies,techniques,tactics that focus on human audience opposed to search
engines and completely follows search engines rules and policies. Question is
“Are you able to tell what you have done to achieve the rankings?” If the
answer is yes, it means you are following white hat techniques of SEO. So we
can say when a webamster follows white hat techniques, he is following ethical
SEO practice.
7.Does your company Spam my Website? I want
to stay away from any Spamming.
Spam is a process followed to get unfair
advantage from the end user. So when you are trying to affect the end users
decision by in genuine ways spam comes into practice. We can have various
examples of content spam, email spam, link spam, comment spam etc. It give more
problems than success. We know this and that's why avoid any kind of spamming.
8.How does search engine finds my Website?
The search engine crawlers or bots crawl
through the website and generate the required information and update in the
database. So when a user searches, they find the relevant document on the
Website and if our site matches their requirements, it appears in the search
engine listings.
Questions Related to Search Engines:
1.What is a search engine?
A search engine is an information retrieval
system designed to help find information stored on a computer system. The
search results are usually presented in a list and are commonly known as hits.
2.Which are the most used search engines?
Google, Yahoo, You Tube, Bing, Baidu, AOL,
Ask.com etc. But interms of market share and partner network Google, Yahoo and
MSN/Bing are the three largest search engines.
3.What is the difference between Spiders,
Robots and Crawlers?
A spider, also known as a robot or a
crawler, is a program that follows, or "crawls", links throughout the
Internet, grabbing content from sites and adding it to search engine indexes.
4.How does Search Engine index a Website?
There are basically three ways to get your
site listed in a search engine:
-
Submit your site directly to the search engine using a free submit form.
-
Let the search engine find your site through links to site from other sites
such as directories.
-
Pay the search engine to index your sites.
5.Can you submit my site to top search
engines?
We have IBP program, and using this we can
submit to hundreds of search engines in faction of hours. But please note if
the Website is crawled by Google, Yahoo and MSN, it will indirectly appear in the search results of
other search engines. So the purpose of submitting the websites in tier two or
three search engines is to get crawls from multiple sources.
6.What are the benefits of search engine
submissions?
As explained in the last point the Website
is benefited having crawled from different sources. So if your Website is
frequently crawled and indexed from different search engines, this helps in
building the SERP and indirectly attract the traffic to your Website.
7.How can I check that my Website is
indexed by major search engines?
One way is to use
"site:domain-name" to search for your site. This works with Google,
Yahoo and Microsoft Live.
8.How can I get top 10 search engine
listings.
Search engines takes as many as 80 factors
to evaluate the page strength. But there are few factors which plays a pivotal
role and rest factors adds up the list. For example average meta strength,
domain power, quantity and quality of back links, brand value over the social
media circles, page rank, QDF-Query deserves freshness, page type tendency like
informational, page loading time, sitemaps etc are the most important factors
for getting top 10 listings.
9.What is the difference between free
search engine listings and paid search engine listings?
The difference between free search engine
listings and paid search engine listings is that the free search engine
listings refers to listings from SEO process and paid search engine listings
refers to the listings received from PPC process.
10.Which PPC search engines you are
targeting?
We target the following programs like
Google Adwords, Yahoo Search Marketing and MSN Adcenter. Other than that Miva
is also a part.
11.What is Google personalized search? Does
that affect the SEO process?
Google is trying to return the searches
based on the past search behaviour, your average time consumed on the websites,
your preference of search etc. So basically if this is done, your searching
becomes interesting and effective. It's a fact that if personalized search is
implementer that will directly affect the SEO process. Please note in the era
of personalized search, the results people are getting might vary extensively
and that will make the tracking of SEO success little difficult and
challenging.
12.What's local search engine optimization?
It refers to optimisation of the website
belonging/referring to a particular geographical area. If your business targets
to a particular area like state/county/city, the local search engine optimization
has a major role to play. Basically in the Local search engine optimization we
create the listings with Local search engines, yellow pages, try to exchange
the traffic with the local sites etc.
13.Why my Website is not indexed?
Google indexing is an automatic process. So
the check list for Google indexing is as follows:
Is it a new website: Submit with Goolge Add
Url page.
Create the listings from hub pages that
internet communities consider as authoritative.
Check from the robots, if the no index tag
has been added.
Check for server response code and if any
issue is found rectify it with instant effect.
14.How many days/business hours is required
to index my Website?
Though indexing is automatic, we need the
follow the above steps. Once done your site can take few hours to few days for
being indexed.
15.How to change the crawler frequency for
my Website?
By putting the <changefreq>your
change time</changefreq> in xml sitemap. Also you can select the priority
level in the Goolge webmaster tool account. But the fact is fixing the crawl
rates won't make your website crawled frequently. You need to offer the spider
proper food to be indexed frequently.
16.If I am doing search of my domain
nothing is coming. What does it mean?
It means:
a) No indexed by search engines
b) May be canonical issues are there
c) May be the site is banned by search engines
17.How to know that my Web Site is banned
by Search Engines?
Following are the situations:
a) If your domain is not coming in the
domain name search.
b)After a long time your domain is not
coming on search engines
c)Your server logs register no visit from
search engines/engine.
d)You lost your keyword positions and
visits dramatically in fraction of days.
18.How to recover from a ban?
In order to lift a ban you must know the
reason of ban. After the reason is identified do the following things:
Rectify the reason which caused the ban.
Make the content change over the Website.
If possible make changes in the look and
feel.
Build up links from highly authoritative
sites.
19.What is SERP?
SERP-Search engine ranking page, is the
listing of web pages returned by a search engine in response to a keyword
query. The result normally include a list of web pages with tittles, a link to
the page , and a short description showing where the keywords have matched
content within the page.
20.Do you have connections with search
engines?
Search engines are independent entity and
no one has connection with search engines. .
21.Can you include my Website with Google
preferential program?
There is no such term like “Preferential
Program”.
22.Can search engine index the dynamic
URLs?
The Search Engine programs are not designed
to read the dynamic content. How ever they are constantly increasing the
program and now they can read few categories dynamic URLs not all.
23.Can search engine index the images?
No search engines doesn't index the images.
That's why we do image optimization.
24.Can search engine index the Flash
Websites?
Yes Google can now follow flash. So after
Adobe made some in roads search engines can now read the links and
applications. But please note there is a dynamic application file that covert
the Flash readable to search engines. So here the search engines are reading
the Flash site indirectly.
25.Can search engine index Java Scripts?
Traces suggests that search engines are
still working on how to read the Java Script, Sessions ID, Cookies etc.
Keywords Related Questions:
1.What is a keyword and what's the
difference between keyword and keyword phrases?
A word or phrase which is used when
searching for some information is know as a keyword. It is these words or
phrases that webmaster use when describing or explaining the content of their
website.
2.How do you do the keyword research?
Our process starts with collecting the seed
phrases related to client's business. Then we try to identify various
combinations possible from the supplied seed phrases. This is done with the
help of keyword aggregation tool from Google Adwords. Once we have a list of
keywords we cross check from their traffic building capacity and competition.
After these factors are determined we deduct all the irrelevant keywords in the
elimination round. This is the standard process of compiling a keyword list.
3.Why the keywords are important to the
Website?
The entire SEO process starts with the
selection of best lot of keywords. Since the keyword phrases are the primary
connector of business with the customer, we will have to select the sales
driven keywords with moderate competition.
4.What's the difference between the
singular and plural keyword phrases? What should we target in SEO?
When targeting keywords phrase it is
advisable to consider the plural phrases as it contains both plural and
singular as for example businesses contain the word business. A search engine
which considers the plural keyword to be different from the singular keyword
now may not do so in the future, and vice-versa. In any case, you are always
better off optimizing your site for both the plural and singular versions of
your keywords, assuming that both versions are popular.
5.What's monthly search volume of a keyword
and how it's calculated?
Monthly Search volume is the number of
times that the users searches a particular keyword during a month. It is
calculated as follows Global monthly search volume/no. of days. This figure is
given Google Adwords External tool.
6.What is the difference between the broad
match and narrow match?
Broad match helps you attract more traffic
to your website. It's user friendly but narrow match is mostly helpful for SEO
optimizers.
7.What tool you are using for keyword
research?
The keyword tools we are using are Google
Adwords External, Wordtracker and Keyword Discovery.
8.I found the keyword research file. I am
not sure what to do with this file.
Keyword research file has got two keyword
tabs. The first tab covers overall research data. The second tab covers all the
keywords that we would like to target. You need to go through the final keyword
list and select “x” keywords for SEO. For better understanding of the keyword
research I suggest you to go through the tab-1 before finalizing the tab-2.
9.How should I select the keyword. Is there
any process or logic of this selection? Please explain me in brief.
For selecting the final list of keywords
you need to check the global search volume which should be higher/moderate and
the SEO competition should be less. If the monthly search volume is less than
500 per month that keyword should not be taken into consideration.
10.What's the difference between general
competition and exact competition. I am not sure.
General competition: It represents the
total generic competition existing for the keyword phrase. Let us consider a keyword
“Internet marketing”. So when we search that keyword all document featuring
either “Internet” or “Marketing” will pop up in the search results. On the
contrary when we do exact search of “Internet Marketing” all document
concerning to Internet Marketing will pop up. As a performance metrics we
calculate the numbers so that keyword decision making becomes easier.
11.Why there is two tabs in your keyword
research file? Explain them.
Refer question # 9.
12.Should I give my PPC keywords for your
pursuit?
As I said the keyword research is the most
important part of SEO. So by looking to your PPC keywords we can have an idea
of the keywords which generate traffic and make the decision making effective.
13.I am not happy with your keyword
selection? They doesn't include our products.
Okay no issues. Let me tell you that you
can best determine the keywords. You know your business better than me. Also I
would like to say that the keywords we have provided are the suggestions which
we feel would bring traffic with the plan you have taken. So if you have some
complain please amend the list and we can start working on the amended list.
Until unless you are happy with our suggestions we can't start working. So I
will be waiting for your next update on this.
14.In order to select, what should be the
minimum monthly search volume of a keyword?
Ideally the minimum monthly search volume
should be 500 or more. But it might vary in accordance to geographical or long
tail keywords.
15.How does keyword selection relates to my
business?
By selecting key phrases using the
expressed intent of targeting a specific consumer base, the business creates a
greater probability of visitors to the web site being actual interested buyers
instead of web window shoppers. Moreover, selecting keywords which are closest
in relevance towards the content of the website much better streamlines
visitors into that which yields profits. If you see the above selection has
impact on the search engines as they are happy when their visitors are happy.
16.Do you know which keyword my competitors
are targeting?
Yes, we have a genuine process for
researching your competitors. Utilizing this process and some recognized tools
we can easily know the keywords your competitors are targeting.
17.Should I target one word keyword like
SEO? What's the logic?
Visitors rarely type in one word and hope
for the best. Most searches are refined using a number of words, identifying
the actual content required more precisely.
People rarely search on one word
alone. The public are much more used to
using search engines now, and the days when they entered one generic keyword
term and hoped for the best have gone. This is type of search might be
informative in nature to gather knowledge and not conversion oriented. But for
branding purpose and getting maximum visits you must target these keywords,
with a long run plan.
18.What's a trail end keyword and how that
helps in SEO?
These are the keywords or phrases which are having less search volume but
higher conversion rate. Yes they helps in SEO. In short run and long run we
must have a optimized blend of short trail and long trail keywords to get the
best returns.
19.What's the keyword density and how that
is calculated?
Keyword density is the percentage of times
a keyword or phrase appears on a web page compared to the total number of words
on the page. It is calculated in the following way.
(Targeted keyword/Total no. of words)*100.
Also we must consider that the keyword density includes the page content as
well as the page code while doing the percentage calculation.
20.Should the keyword density calculated in
parts of words or in total?
There can't be a direct answer to this
question. The SEO professional must be extremely instrumental while calculating
the keyword density. Though it's suggested to have the keyword in full, we must
not ignore the part keywords and other semantic keywords while this calculation
is on.
21.Can I jumble the positions of words in
side the keyword phrases? Does it make the word a new keyword?
No you should not jumble the keyword. This
makes a new keyword, which can't have the searches we are expecting. So this
practice should be avoided at any cost.
22.Should the keyword density check cover
the code area?
While you are calculating the number of
times repeation the code area should be taken into consideration.
23.What is LSI? How does that work and
what's the relevancy of LSI in SEO?
LSI means Latent Semantic Indexing. This is
owned and used by Google. The search engine tries to associate certain terms
with concepts while indexing web pages. For example, Paris and Hilton are
associated with a woman instead of a city and a hotel, Tiger and Woods are
associated with golf.
Google has been using this concept to
determine suitable ads for its AdSense service for some time now. It seems that
Google is now also using this concept to improve the quality of its search
results. If Google uses this concept in its ranking algorithm (which is very
likely though the complete traces have not yet found out) then its advisable
that you don't focus on a single keyword, but on a set of related keywords with
your search engine optimization activities.
24.What's keyword stemming?
Keyword Stemming is a useful tool for web
pages and search engines. The process of keyword stemming involves taking a
basic but popular keyword pertaining to a particular website and adding a
prefix, suffix, or pluralization to make the keyword into a new word. This
particular process allows a website to expand upon the number of variable
options, which can help a website get more traffic. Words that are a product of
keyword stemming can expand in either direction, or even add words to the
phrase, making the possibilities limitless.
25.Keyword relevancy, keyword proximity,
keyword density etc. What do you mean by them?
Keyword Density: It is combination of the
number of times a keyword or keyword phrases,in proportion with other words,
appears on a web page.
Keyword Proximity:It refers to the distance
in space as measured in within the keywords as well as the phrases including
the keywords without repetition and with contextual relevance.
It measures the closeness between two
keywords.
Keyword Relevancy: Keyword Relevancy
encompasses a large area of potential confusion. Simply put, your
"keywords" must be relevant to the contents, or "theme" of
your web page. Keyword relevancy and analysis in choosing keywords that is
matching the content of the web page is important to your success with the search
engine. When selecting the keywords you have to be more specific as there is
better chance of getting targeted traffic.
Thanks For Visit this Blog www.naturalseosolutions.blogspot.in Email- naturalseosolution@gmail.com Mo- 8763723377
It is really useful thanks for sharing your knowledge friends.
ReplyDelete(CLICK HERE)
(GO TO LINK)
very helpful for learners.
ReplyDeletevisit us for more info about seo .
This comment has been removed by the author.
ReplyDeleteMost of the questions here are pretty good and are 'askable'. Wanted to add couple of my favorite SEO interview questions that I ask everytime
ReplyDelete1. Experience handling SEO for site migration projects - this happens all the time when a website goes through a redesign or development. The client will want the agency to preserve the SEO value of the site post live and the SEO resource is required to be ready with the transition plan - primary of which is the 301 redirects
2. Views on how the SEO had shaped in the last few years - I expect the candidate to talk through the Google algorithm updates, industry's approach towards link building etc.,
For the interested, the full list of the questions I ask, especially to the Senior level resources is available here : SEO Interview Questions
This comment has been removed by the author.
ReplyDeleteThanks for sharing this post, really I appreciating your patency for gathering this much of questions and answers. It is really useful to every SEO people.
ReplyDeleteSEO Company Hyderabad
Online marketing help businesses to increase brand awareness and revenue with minimal investment in malaysia. tntseo.com/seo-audit
ReplyDelete